The sheer amount of data services collect create an image of every user in a service. In other services, this data's implicit, even if it structures your interactions to an even greater degree. "You end up getting a really clear picture of what your news personality looks like." "It's kind of like looking into a mirror," Ghoshal says. "In the new Flud we show people some really great data about themselves," Bobby Ghoshal told me - "your most-read sources, who you are influencing within our network, who else is reading an article with you in real time, and so on. For instance, FLUD makes the data it collects around interactions and identity fairly explicit. Identity is a complicated issue, both within and across social networks and different media, but in this context, I think identity blends self-presentation and the choices one makes within a service. Identity: Even though many people would like to conflate "social" with "identity" ( ERIC SCHMIDT ), there are good reasons to keep the two distinct (and separate "personalization" from both of them). All this creates powerful network effects to lock users in and snowballing effects to help those networks grow - because they have the tools to do so. But even it will use social networks' APIs to help you discover friends who use the service. In this sense, Instagram is a universal donor. Meanwhile, Instagram is as specific as it gets not only is your network Instagram-specific, but by default you can't even register or view activity except through the app on your iPhone. In this sense, Flipboard is like a universal recipient. Flipboard, for instance, borrows its power by leveraging as much as your entire networks from Facebook and Twitter, or as little as Flipboard-specific lists. The real argument at this point is whether and to what extent news networks should borrow from the broadest possible definition and range of a user's social graph, or begin with something more specific. And once news is shared on a network, it can then spread to networks of networks and beyond. But the primary mechanism it employs to do so is to act as a megaphone, allowing users to reshare, recommend, upvote or comment on a given news story in order to bring it to their networks' attention. As Flipboard's McCue says, using social as a filter ideally cuts through the noise of thousands of competing voices to bring together news of both personal and global relevance.
Social: In news, users' social networks act as both a filter and a megaphone. Text-based news companies are thinking about time and its constraints the way television news once did - and they have the tools to do so. Both the time of day when the app is accessed and the duration of attention the user can offer it differ depending on the form factor. Flipboard on iPhone is a quick-peek, photo and headline experience. Flipboard on iPad is a lean-back, magazine experience.
Not only does electronic news happen and become delivered in real time, but reader and user behavior changes. Time: Traditionally, text is independent of time, but not in the age of mobile communications. Media companities are thinking about space and its possibilities the way physical retailers once did - and they have the tools to do so. Not just in Bryn Mawr, Pennsylvania, but at the grocery store in Bryn Mawr not just at the grocery store, but waiting in line, as opposed to browsing in the aisles, and so forth. Location: Where the device is being used to access particular kinds of content - not just geospatially, in terms of longitude and latitude, but contextually. Media companies are thinking about the medium and its capabilities the way game designers once did - and they have the tools to do so. Hyperelastic text (hyper- or otherwise) that can be wedged into any form factor is a choice now, and not always the most elegant one. Medium: The form factor of the device, i.e., the screen and its capabilities, as well as everything else for which the device is typically used (and which structures users' expectations of it). Context is now a multivariable function, dependent on:
Google reader flipboard software#
In order to build for this world, media companies, software developers, advertisers and even users have to think about context differently.Ĭontext is no longer "simply" the background to a story or the stories or advertising immediately flanking it. But to me as a reader, when I'm standing in line waiting to get my coffee, those things are what I care about. And it might seem weird that I'm looking at a picture of my daughters, and then the next flip I'm reading a story about Iran. It's a mix of what's going on in the world and what's going on in your world, fused together.
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